Designer from day one. Call it designer, call it creative, at the core, we all share the same traits: curiosity, questioning what if or what could be. Always searching for the next aha! moment. Looking from different perspectives, navigating the unknown. A brain that never stands still.

But we all have native obsessions, some we’re born with, others we discover along the way. We search for patterns, we create systems. This exploration mindset is woven into how I think as a designer: nothing is fixed, and everything can be connected.

My obsessions? Aesthetics; the philosophy of beauty. Constantly concepting. Thinking ahead. I love brands and how they’re built. I love products, or simply objects, that feel perfectly balanced.

These obsessions are the breeding ground for building CMF strategies. My background spans graphic and brand design, UX, and visual design, with a knack for understanding consumers. With a sensory antenna, I walk through retail spaces, scanning for feelings, noticing how products are presented: which colors, which materials, and how they’re orchestrated.

But there’s another layer: sustainability. This is what sets CMF design apart—a material-first mindset. What materials, tools, and channels are used to build a product? The market demands transparency. But transparency alone isn’t enough—we also need a story. As a CMF designer, I help build that story from the first material samples to the final product presentation in retail.

The world of materials is evolving at a rapid pace. From soft goods to hard goods, I want to explore everything that comes my way. I also have the privilege of working closely with a masterbatch & compound manufacturer, which means my knowledge of polymers and pigments is always within reach—my office is literally right beside the lab. From biopolymers to recycled materials and composites, I stay connected to the latest developments.

@ the end; 

Products can have fantastic features & technology, but why do you choose it over another with almost the same features?

Let’s connect.