Get inspired and explore new aesthetic properties with rich stories that evoke emotions, create a distinct identity, and shape the perception of value.
Dive into market trends, customer insights, and cultural influences to uncover aesthetic possibilities. This phase involves research, experimentation, and gathering inspiration to identify unique design opportunities.
2.Vision & Direction
Define the aesthetic identity by aligning the brand’s values with visual principles. This step sets the strategic tone and clarifies the overarching creative direction.
3.Sampling
Develop tangible design concepts that embody the chosen vision. Create visual samples, mock-ups, and prototypes to test ideas, ensuring they resonate with the target audience and brand positioning.
Holistic knowledge guided by curiosity
Artifacts & design
Foresight & Trends
Branding &
storytelling
Sensory & emotion
Color & Material
differentiation & perception
Once upon a time there were wonderful dashboards with trend analysis, captured sentiments and personal preferences.
(imagine the voice of david attenborough)
Isn’t it the beginning of a beautiful story? I understand the value of these dashboards and reports. They are a goldmine of data, allowing us to sketch an accurate customer profile. This data opens up a world of possibilities – from capturing hard facts and mapping ideal customer journeys to analyzing trends. It’s in these opportunities that the tipping point lies.
To optimize daily bottlenecks and fulfill unfulfilled wishes, you need a holistic view and multidisciplinary connections. However, the most crucial ingredients are creativity and imagination. Creating seamless, aesthetic, and joyful experiences becomes an ongoing mission – one that requires constant creative injections to truly stand out. While collecting, measuring, and observing is one side of the story, the question remains: How do you follow up?
Research, analysis, and trend foresights open the door to informed aesthetic choices. These insights reveal both micro and macro cultural trends, capturing the nuances of local preferences and global movements. By anticipating shifts in consumer desires, designers can craft products that resonate on a deeper emotional level. This blend of data and creativity ensures that aesthetic choices are not only relevant but also transformative, resulting in tangible, delightful experiences that captivate and engage users.
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