Aesthetic strategy, research & concepting for brands and products

Visual and sensory experiences determine perceived value, distinctiveness, competitive advantage. They define aesthetics and go beyond mere beauty, it creates narratives, influencing sustainable choices, and serving as a revenue tool.

Identity & CMF design

8 forces

Inject the facts & measured metrics with creative qualities









Let’s think phygital

the 6 core themes

Holistic knowledge

Artifacts &

Foresight &

Branding &

Sensory & emotion

differentiation &

Color & Material

Once upon a time there were wonderful dashboards with trend analysis, captured sentiments and personal preferences.

(imagine the voice of david attenborough)

Isn’t it the beginning of a beautiful story? I understand the value of these dashboards and reports. They are a goldmine of data, allowing us to sketch an accurate customer profile. This data opens up a world of possibilities – from capturing hard facts and mapping ideal customer journeys to analyzing trends. It’s in these opportunities that the tipping point lies.

To optimize daily bottlenecks and fulfill unfulfilled wishes, you need a holistic view and multidisciplinary connections. However, the most crucial ingredients are creativity and imagination. Creating seamless, aesthetic, and joyful experiences becomes an ongoing mission – one that requires constant creative injections to truly stand out. While collecting, measuring, and observing is one side of the story, the question remains: How do you follow up?

Research, analysis, and trend foresights open the door to informed aesthetic choices. These insights reveal both micro and macro cultural trends, capturing the nuances of local preferences and global movements. By anticipating shifts in consumer desires, designers can craft products that resonate on a deeper emotional level. This blend of data and creativity ensures that aesthetic choices are not only relevant but also transformative, resulting in tangible, delightful experiences that captivate and engage users. 

Think beyond biggest borders, you can always synthesize

(Inspired by science)

smallest particle


personal needs

largest particle

Let's share our worlds