Aesthetic strategy, concepting & research for brands and products

Visual and sensory experiences determine perceived value, distinctiveness, competitive advantage. They define aesthetics and go beyond mere beauty, it creates narratives, influencing sustainable choices, and serving as a revenue tool.

identity | visual design | CMF | UX

The story

I have always contemplated titles and functions, but none of them seem to fit perfectly.  I believe that the skills cannot be expressed in titles or functions, skills and personality form a way of approaching and thinking..

(follow my curiosity, intuition en obsessions)

9 forces

Inject the facts & measured metrics with creative qualities

holistic

aesthetically

sensemaking

conceptual

intuitive

storytelling

curiosity

imaginative

resourceful

Let’s think phygital

the 6 core themes

Concept thinking with holistic knowledge

Identity &
design

Foresight &
Trends

Branding &
storytelling

Sensory & emotion

Touchpoints &
services

Color & Material

Once upon a time there were wonderful dashboards with data driven insights from trend analysis, to KPIs and metrics...

(imagine the voice of david attenborough)

Isn’t it the beginning of a beautiful story? I understand the value of these dashboards & analyses. They are a goldmine of data, allowing  to sketch an accurate customer profile. This data opens up a world of possibilities – from analyzing hard facts and mapping ideal customer journeys to capturing trends. It’s in these opportunities that the tipping point lies.

To optimize daily bottlenecks and fulfill unfulfilled wishes, you need a holistic view and multidisciplinary connections. However, the most crucial ingredients are creativity and imagination. Creating seamless, inspiring, and joyful experiences becomes an ongoing mission – one that requires constant creative injections to truly stand out. While collecting, measuring, and observing is one side of the story, the question remains: How do you follow up?”

Think beyond biggest borders, you can always synthesize

(Inspired by science)

smallest particle

humans

personal needs

largest particle

Let's share our worlds

Extend your in-house team with objective spirit and deep understanding of sensemaking.

Concept

backed by production knowhow
Custom made
  • Sensemaking first
  • Styleboards & sketches
  • Visuals & layouts
  • Storyline & scenario
  • Concept playbook

Special project

backed by strategic imagination
78,- per hour
  • Objective participant
  • Holistic mindset
  • Creative interpretation
  • Inspirational boost
  • Aesthetic microscoop

Worked for

ProDVX

Goossens

Swiss Sense

Leenbakker

Score

Chasin